Welcome to the Revolution!
This week Microsoft rolled out Netflix instant streaming support with the new XBox 360 Dashboard (which they’re calling the “New Xbox Experience”) while TiVo is also rolling out Netflix support this week in their latest beta firmware update.
Netflix streaming allows people who subscribe to the (currently) $8.99 subscription to stream UNLIMITED movies available for Instant Online viewing to their XBox or TiVo for no extra cost on top of their monthly subscription. To sweeten the deal, Netflix also offers up to 300 movies in ‘HD’ quality at no extra charge.
So, let’s review the score. HD-DVD has gone the way of Beta Max and although both Apple and Amazon have offered rental and purchasing of movies electronically but are still bound to their respective platforms (Apple being iPhone/Pod and Amazon being TiVo) including the PC. I’ve yet to see either party partner with another distribution outlet which is expected from Apple but almost a shock with Amazon.
When I think about it though, Netflix is an obvious answer to the question of what company would be the first to provide movies to Microsoft for online streaming. Netflix partnered with Microsoft in the first place to provide online instant viewing of movies through Microsofts (at the time, new) Silverlight technology, which is a competitor to Flash (which popular video sites like YouTube use).
So now you have a company with an already established shipping and distribution system setup for physical media (both DVD and Blu-Ray) and has partnered with two ‘direct to TV’ companies who have in total over 30 million set top boxes already installed in homes across the WORD! Could this be the coming of the revolution?
I certainly hope so!
About six months back I finally decided to just sell my entire DVD collection. I personally was just done with physical media. I was tired of moving them, dusting them, having them take up space and never really sitting down to watch them. I mean really, I owned a little over 200 movies and sat down AT MOST one time a month to watch one. It got so bad that some of the movies were still in their original shrink wrap packaging. The industry had hooked me on the idea that I needed to COLLECT movies and I had come to the realization that it’s seriously a stupid hobby.
I became a personal flag barer for electronic distribution starting with the ability of renting a movie from Amazon unbox for only $.99 (when they’re on sale) but even then I’d have to wait about 30 minutes for the movie to buffer enough for me to be able to watch it the entire way through without having to pause and let it buffer some more.
Enter Netflix. Not only does it let me INSTANTLY begin watching a movie by detecting my connection speed and ability to download data at real time, but I can also ’shop’ online for more movies to watch while not at home using Netflix.com. This means I can think of a movie while at work or on the go, queue it up and watch it instantly when I get home.
The bonus? This is all covered under my $8.99 Netflix account that I already had. Oh sure, there are more costs involved, but let’s break that down (and to keep it fair, I’ll break down as if I’m starting with NOTHING):
- Netflix: $8.99/mo ($107/year)
- XBox 360: $199 for Arcade Edition ($199/year, first year)
- XBox Live Gold Account: $7.99/mo ($49.99/year)
- Digital Cable: $39 for 10mbit down/1mbit up (in my area) ($480/year)
So even including your monthly Cable bill, you’re only looking at a monthly average cost of only $70 or only $29 pr month if you don’t include your monthly cable internet bill! FOR UNLIMITED INSTANT MOVIE VIEWING!
That’s pretty amazing to me! I hope more people hop on this bandwagon and we begin the revolution! Down with physical media! 
I’ll step off my soapbox now 
Cheers!
