New AppleTV

I’m not an Apple insider nor have I actually used the new AppleTV which was revealed today by Steve Jobs. What I am though is an avid user of multimedia devices on my Home Theater. My current toy of choice is the spectacular Western Digital TV Live!, which literally plays everything*.

So I was a bit excited today to hear that Apple was rolling out a new model of their somewhat lame duck that is AppleTV. What they delivered was a big, fat, floppy turd on the chest of everyone at the conference. I was let down during the demonstration and even more let down after actually reading the technical specifications posted to Apple’s site.

And on that note, I present my Six Reasons why the new AppleTV is a Floppy Turd.

6. Apple has apparently missed the 1080p Wagon

Since the release of Quicktime 7 Apple has really been focusing it’s media efforts on HD content. Even Trailers posted to Apple’s site occasionally come in HD formats (470/720/1080p) and they look FANTASTIC! Anyone with a 1080p capable display can attest to this.  Then why, OH WHY has Apple decided that for an set top box which is supposed to deliver the “HD content people want”, would Apple limit the output to 720p @ 30fps?! In the age of 1080p Blu-Ray content and 3D television, Apple has apparently taken the path of “good enough” for it’s hobby device.

5. Only supports up to H.264 Level 3.1

This one really blows me away and also plays into my previous point. The standard accepted H.264 level for consoles is 4.0 (if not 4.1), which supports the Blu-Ray standard of 1080p @ 24fps in a decent bit-rate. Devices such as Western Digital TV Live! cost $99 as well, but support these advanced H.264 profiles. Why Apple?

4. Apple still has a hard-on for MP4 container

I’d expect in a device released in the year 2010 to support more container formats than just MP4, but alas, we’re dealing with Apple. And honestly, we’re dealing with a two headed monster. First, the Mp4 format is standard so most every console supports it. Even Microsoft has it’s weight behind the MP4 container due to it’s formalized standards, despite it’s technical shortcomings. The second is that other superior container formats, such as Matroska (MKV) aren’t exactly “standardized”, so major hardware manufacturers are hesitant to adopt it as a supported format. Not to say it HASN’T been adopted by anyone, there’s a good number of devices and set top boxes that DO support Matroska in glorious fashion.

3. Apple just used parts it already had

From a cost perspective, I can understand this choice… but it’s still a complete disappointment. From the looks of it, the new AppleTV is no more than an iPod Touch with an HDMI output adapter. It uses the same A4 Processor that is now in almost all Apple devices and I’m fairly sure will share the same PCB as the iPod Touch or possibly even the new iPod Nano. What grinds my gears on this is that even the HTC EVO 4G supports 1080p output of video (using the HDMI adapter), so how on earth does Apple reconcile that it’s new AppleTV, a media-playback-centric box, has less media capability than a mobile device?

2. You can stream to it, right?!

I guess. One of the features touted at the conference was that you’d be able to play movies from your iPad and watch them on your TV. But does it have to be YOUR iPad (tied to your account), or can your buddy bring over HIS iPad and watch one of HIS movies on YOUR AppleTV? I’m guessing no. Apple isn’t huge on content sharing.

My guess is the only time this will come in handy is when your wife leaves for work, you can finish watching the porn on your TV.

1. So then what is it good for?

It’s good for Apple to make money. It pumps up the sales volume and market penetration of their A4 platform which would otherwise only be moving out of their warehouses via mobile devices. It also acts as a point of sale for additional sales through iTunes. Sure, it’s only 99 Cents per show, but the only networks that are signed on are available in HD Over-The-Air (OTA) for free. So sure, you can say that AppleTV might save you money by using it versus having Cable, but as it stands right now, just watching the same shows OTA for free would be the cheapest solution.

I find it disappointing that Apple didn’t take this opportunity to strike into the HTPC market that they struck out on during the first release of AppleTV. Windows Media Center Edition is such a great platform for media playback and is being installed on smaller and smaller devices powered by Intel’s Atom platform.

Now, don’t get me wrong, I’m far from an Apple hater. I enjoy my iPhone4 and MacBook Pro as much as the next Apple Fanboi… I can just smell shit when I see it

*Does not, in fact, play everything… but supports a heck of a lot more than AppleTV!

For example, I selected the new Ben Folds song Hiroshima and it created the following playlist based on the songs that are on my iPod:

1. Ben Folds – Hiroshima
2. William Shatner – It Hasn’t Happened Yet
3. Counting Crows – A Murder of One
4. Weezer – Only In Dreams
5. R.E.M. – Bad Day
6. Beck – Loser
7. The Offspring – Hammerhead
8. Cake – The Distance
9. Tom Petty – The Waiting
10. Ben Folds – Give Judy My Notice
11. Blues Traveler – Hook
12. Steve Miller Band – Take The Money and Run
13. Beck – Where It’s At
14. They Might Be Giants – Particle Man
15. Counting Crows – Raining in Baltimore
16. Weezer – Surf Wax America
17. R.E.M. – Imitation of Life
18. Oasis – Hey Now!
19. Green Day – Long View
20. No Doubt – Spider Webs
21. Disturbed – Down With the Sickness
22. Ben Folds – Rock This Bitch
23. Tom Petty – American Girl
24. Beck – Devil’s Haircut
25. William Shatner – That’s Me Trying

So as you can see, not only do I have a pretty diverse selection of music on my iPhone but the Genius Playilst generation is pretty smart! Big ups to Apple adding this because it’s 2008 and the ‘shuffle’ feature is soooooo 1995

I suggest everyone give it a shot! It does take a bit of time though. My modest selection of ~600 took about ten minutes to generate the information for. I’m not sure if this had anything to do with data transfer speeds because I was using my MacBook Pro over wireless while the music resided on my NAS.

Also as an additional point I have to also say that I’m a big fan of the new Ben Folds album, Way To Normal. This is probably one of the more FUN records he’s put out since Rockin’ The Suburbs in 2001. A few choice tracks are (of course) Hiroshima and also Bitch Went Nuts.

Ben Folds - Way To Normal

Also as a little window into my life, Ben Folds – The Luckiest was our wedding song. It WAS going to be Andrew W.K. – Really In Love … but we changed it at the last minute in an effort to not take years off my in-laws life

I recently purchased a MacBook Pro for the sole purpose of developing software for the Mac/iPhone platform. It’s completely unknown to me and currently the XCode IDE looks nothing if not completely confusing compared to the friently intuitive interface of Microsoft Visual Studio that I’m used to

What brought me to this point? Well, two things.

First, I’ve been wanting to dive into Objective-C for a little over a year now and started dabbling with it a while back on my old G4 Powerbook. I was impressed with the coolness of it, but being that I was developing on a G4 Powerbook, I was limited as by this time Apple had begun the mass migration to Intel based systems.

Second is that I want to develop applications for the iPhone. Not to make a mint or anything, more or less because I think I have some good ideas on programs people would use. Like how Apple provided the iTunes controller, well, hows about a WWWinamp controller for the iPhone? Perhaps one that lets you search your library locally on the iPhone without even connecting to WWWinamp?

I started down this path because there’s currently a program for sale on the iTunes App Store that lets you control your instance of WinAmp remotely… for $4.99!!! What the crap?! I was floored that the author would expect that kinda money for a program when there are PLENTY of other FREE alternatives out on the web (like WinAmp Remote, AjaxAmp or WWWinamp). I made it my mission to release a comparable program

It’s just going to take a month or so to ramp up on the new IDE and learn how to do SOAP calls and whatnot. Should be a fun adventure though! My wife begins the final semester of her Teaching Credential program in a couple weeks, so I’ll have four nights a week alone to myself to nerd out and gorge on Hot Pockets!

I have another version of WWWinamp in the works as well. This is basically some code modernization for sections that I wrote over a year ago. Updating things to use Generic Methods and whatnot. You know, fun .NET stuff

Cheers!

A little background from my point of reference.? My wife is currently using a 2.2Ghz Black MacBook with 1GB RAM and my personal laptop is an ‘ancient’ 17″ Titanium PowerBook with a 1.33Ghz G4 processor and 1GB RAM. Both are currently running the latest version of Leopard (10.5.1). So these are the benchmarks I’ll use when comparing the speed of the new MacBook Air.

The model I was testing was the ‘top of the line’ 1.8Ghz model with 2GB of RAM and a 64GB solid state drive (SSD). I verified that it was in fact the 64GB SSD because the system preferences labeled the available disk space after format as 55.35GB and the serial number was that of the listed 64GB SSD model.

Our first test was to just see how fast iTunes opens as this usually takes even a couple seconds on my wife’s MacBook. Even on a machine only clocking in at 1.8Ghz, iTunes literally took only a SECOND (we timed it) to open and be ready to use. I was floored! Other applications such as iMovie or Garage Band only took a second or two to open as well.

It’s obvious that performing every day operations will be much, much faster on the new MacBook Air with the additional ($999 additional as well) solid state drive. The benefit here is the seek time for non-cached data has dropped from milliseconds to NANOSECONDS. That alone greatly increases the load time of data, regardless of actual transfer rates once the data is accessed. Operations such as saving or opening large sequential files might seem a little slower on an SSD drive compared to traditional disk drives, but honestly, I feel the benefits far outweigh the draw backs.

What excites me is now we’ll have storage devices that can finally feed our fast data hungry CPU’s information at a rate that will actually make then earn their keep Even when booting Windows XP while watching the CPU monitor, you’ll notice that it’s not the CPU that’s the limiting factor in boot time. It’s the disk I/O that’s causing things to slow down. The hard drive has to trash around all over the disk loading information and god forbid you don’t defrag regularly

For additional reading, you can check out the benchmarks posted over at MacRumors where users in their forums are posting actual MacBook Air SSD Benchmark information using such programs as Xbench.

Cheers!